Description
The 3rd platform is built on a foundation of cloud, mobile,
social, and Big Data technologies. The overall market of 3rd platform is
expected to grow, largely driven by the increased adoption of cloud services
across the globe. As Industry is moving towards innovation and enterprises are
looking to gain competitive edge, 3rd platform spending across the globe expected
to capture major share in the overall ICT spending.
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The factors which are
actively driving the adoption of 3rd platform are cost, ease of access,
self-provisioning and sales channels. Some of the key vendors in this market
are IBM, LinkedIn, Facebook and Salesforce.com. The report provides unique
insights into and in-depth analysis of global 3rd platform market, drivers and
restraints as well as growth opportunities. It also contains analysis and
forecasted revenues, competitive landscape, company profiles and industry
trends.
North America
Weatern Europe
Asia-Pacific
Eastern Europe + CIS
Middle East & Africa
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Latin America
Cloud, Big Data, Social, Mobile
ADOBE SYSTEMS INCORPORATED
CITRIX SYSTEMS INC.
MICROSOFT CORPORATION
SALESFORCE.COM, INC.
ACCENTURE PLC
RACKSPACE HOSTING, INC.
REDHAT INC.
TATA CONSULTANCY SERVICES LTD.
AMAZON.COM, INC.
GOOGLE INC.
INTERNATIONAL BUSINESS MACHINES CORP (IBM)
EMC CORPORATION
CISCO SYSTEMS, INC.
ORACLE CORPORATION
RIGHTSCALE INC.
MOBILEIRON, INC.
SKYHIGH NETWORKS, INC.
SPROUT SOCIAL, INC.
SPLUNK INC.
EXECUTIVE SUMMARY
The 3rd platform market is huge and integration of these new
technologies is creating new markets every day. Vendors are trying to keep up
with the market by introducing new products, services and solutions and big
vendors are aggressively acquiring small companies to reduce time to market,
strengthen current offerings and capitalise new markets. Enterprises are
transforming their business on the 3rd platform technologies, as the
consumerization, rise in BYOD adoption and managing mobile employees has left
them with no other option than to change. Start-ups and midscale enterprises
are trying to capitalise the market as they can leverage scalability, reduce
cost of ownership, and accessing to new edge services and solution on these
platforms which gives them the flexibility to focus on main business rather
than be worried by operational issues and thus complete with the established
players in the market. No industry is left out from 3rd platform wave, from retail
to even sports industry they use the 3rd platform technologies to improve their
efficiency, take better informed decisions, streamline all operation and
compete better by providing better offering to customers. 3rd platform
technologies is changing the rules of the game and enterprises who have not
adopted these technologies need to rethink their strategy, as the market won’t
give them a second chance, and soon they may get outdated.
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Table of Contents
1 Industry Trends
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 2nd Platform v/s 3rd Platform
3.2 Market at a Glance
3.3 Related Markets
3.3.1 Data Center Market
3.3.2 Internet of Things Market
3.3.3 Social Media Analytics Market
3.3.4 Enterprise Mobility Application
4 Market
Characteristics
4.1 Evolution of Market
4.2 Ecosystem
4.3 Market Segmentations
4.3.1 Technologies
4.3.2 Verticals
4.3.3 Services
4.3.4 Regions
4.4 Market Dynamics
4.4.1 Drivers
4.4.1.1 Increase in Adoption of BYOD
4.4.1.2 Cost Effectiveness & Scalability of Operation
4.4.1.3 Mission Critical Decisions Taken on the go
4.4.1.4 Increase in Mobile Employees
4.4.1.5 Data Centers Showing the Way
4.4.2 Restraints
4.4.2.1 Security/Privacy Issues
4.4.2.2 Data Residency and Compliance Requirements
4.4.2.3 Resistance to Change by Business Organizations
4.4.2.4 Issues of Integration with Legacy Systems
4.4.3 Opportunities
4.4.3.1 New Revenue Pockets Through Cross-platforms
4.4.3.2 Streamlining Operational Activities
4.4.4 DRO – Impact Analysis
4.5 Porter 5 (Five) Forces
5 Trends, Roadmap
& Projects
5.1 Market Trends & Impact
5.2 Technology Roadmap
6 Technologies:
Market Size & Analysis
6.1 Overview
6.2 Cloud
6.2.1 Market Size & Analysis
6.3 Big Data
6.3.1 Market Size & Analysis
6.4 Social
6.4.1 Market Size & Analysis
6.5 Mobile
6.5.1 Market Size & Analysis
6.6 Vendor Profiles
6.6.1 Adobe Systems Incorporated
6.6.1.1 Overview
6.6.1.2 Financial Health
6.6.1.3 Business Units
6.6.1.3.1 Overall
6.6.1.3.2 Market Specific
6.6.1.4 SWOT Analysis
6.6.1.5 Business Strategy & Views
6.6.2 Citrix Systems Inc
6.6.2.1 Overview
6.6.2.2 Financial Health
6.6.2.3 Business Units
6.6.2.3.1 Overall
6.6.2.3.2 Market Specific
6.6.2.4 SWOT Analysis
6.6.2.5 Business Strategy & Views
6.6.3 Microsoft Corporation
6.6.3.1 Overview
6.6.3.2 Financial Health
6.6.3.3 Business Units
6.6.3.3.1 Overall
6.6.3.3.2 Market Specific
6.6.3.4 SWOT Analysis
6.6.3.5 Business Strategy & Views
6.6.4 Salesforce.com, Inc
6.6.4.1 Overview
6.6.4.2 Financial Health
6.6.4.3 Business Units
6.6.4.3.1 Overall
6.6.4.3.2 Market Specific
6.6.4.4 SWOT Analysis
6.6.4.5 Business Strategy & Views
7 Industry Verticals:
Market Size & Analysis
7.1 Overview
7.2 Telecom
7.2.1 Market Size & Analysis
7.3 BFSI
7.3.1 Market Size & Analysis
7.4 Healthcare
7.4.1 Market Size & Analysis
7.5 Transportation
7.5.1 Market Size & Analysis
7.6 Manufacturing
7.6.1 Market Size & Analysis
7.7 Energy & Utilities
7.7.1 Market Size & Analysis
7.8 Retail
7.8.1 Market Size & Analysis
7.9 Others
7.9.1 Market Size & Analysis
8 Services: Market Size & Analysis
8.1 Overview
8.2 IT & Networking Consulting Services
8.2.1 Market Size & Analysis
8.3 System Integration Services
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